Homebase UK, Living Elements, Tusk Living - Zenexus

As a lead creative contributor at Zenexus’s, I delivered integrated campaigns for their flagship clients—Homebase UK (home improvement retail), Living Elements (modern interiors), and Tusk Living (luxury timber furniture)—spanning web, print, social media, and TV. Scope of Work: Produced photorealistic 3D assets, animations, and layouts for cross-platform campaigns, including TV commercials, social videos, and print catalogues. Owned end-to-end workflows: concepting, modeling, UV mapping, texturing, lighting, and rendering. Collaborated with Zenexus’s marketing team to align creative outputs with each brand’s unique audience and positioning. Key Campaigns & Impact Homebase UK - Created all 3D assets for theYouTube commercial. Crafted hyper-detailed home/garden environments (e.g., DIY toolkits in use, patio furniture in idealized settings) for web catalogs and in-store displays. Client Feedback: “Thank you Phil, They all look fabulous!!” Tusk Living - Timber Collections: Designed 3D furniture sets (walnut dining tables, teak outdoor lounges) with animated room tours, enabling customers to visualize “ultimate dream homes. ”Social Media: Produced carousel posts and reels showcasing modular setups for relaxation and entertainment. Living Elements - Modern Interiors: Developed sleek 3D visuals for minimalist decor and eco-friendly furniture, emphasizing versatility for urban living. Interactive Web Content: Built 360° product views and configurators to highlight material textures and customization options. Strategic Value: Brand Synergy: Unified Zenexus’s portfolio with shared 3D lighting/styles while maintaining distinct identities—Homebase’s practicality, Tuck’s luxury, Living Elements’ sustainability. Business Impact: The campaign’s viral success directly influenced Zenexus’s acquisition, proving creative execution’s role in corporate growth.