Tread - Visy

Integrated Print & 3D Animation | Product Awareness Strategy Partnered with Visy to launch Tread, a durable floor protection product, through a multi-phase campaign that blended high-impact print design with technical 3D animation. Key Contributions: Action-Driven Print Campaign: Developed bold, visually dynamic print assets showcasing Tread’s durability under extreme conditions (e.g., heavy machinery, spills). Collaborated with Visy’s marketing team to refine messaging over two iterative rounds, ensuring alignment with industrial and retail audiences. 3D Animated Explainer Video: Translated technical specs into an engaging narrative using fluid simulations and kinetic motion graphics. Highlighted Tread’s functionality through layered visual storytelling—balancing close-up product details with real-world application scenarios. Strategic Impact: The print campaign established immediate visual recognition, while the explainer video reduced customer education time by demystifying complex features. Together, they positioned Tread as a premium, problem-solving solution, driving a 25% increase in inbound inquiries post-launch (client-reported). Client Feedback: “Thank you for meeting that crazy deadline!! Everyone loves the design and animation.”