Hybrid Experience

The Challenge: Hybrid Experiences tasked me with translating Funtico’s digital gaming universe into a physical spectacle for their Dubai launch—a high-stakes event requiring seamless integration of 3D holograms, projection mapping, and interactive art to mirror the platform’s boundary-pushing ethos. My Role: As 3D artist, animator and editor, I bridged Funtico’s virtual assets with Hybrid’s large-scale immersive tech, ensuring the brand’s iconic characters and dynamic gameplay visuals captivated audiences in real-world grandeur. Key Contributions: Cross-Platform Asset Optimization: Brought Funtico’s 3D character models into Unreal Engine, refining textures, animations, and physics-driven simulations (Cinema 4D) for projection-ready scalability. Large-Scale Technical Execution: Engineered rigid body physics animations and alembic exports to sync with Hybrid’s projection systems, ensuring fluid motion across 360° environments. Art Direction Synergy: Collaborated on hologram design and stage setups that mirrored Funtico’s “high-octane” brand identity, blending gaming aesthetics with immersive physicality. The Outcome: The activation became a viral talking point in Dubai’s tech/gaming circles. Client feedback—“Love it… these are looking great!”—underscored the project’s alignment with Funtico’s mission to redefine player engagement.